Posted by:
Ryan Pitylak
Search Marketing Now is having a ppc best practices webinar in January. They tend to be a great resource for people looking to learn more about search marketing. I would highly recommend watching the webinar. Hopefully I’ll find some time to catch it and see if there are any new tricks I [...]
Posted by:
Ryan Pitylak
SearchMarketingNow is writing about geo-targeted PPC. Geo-targeted PPC is great, assuming you have a geo-targeted product.
However, you’re potentially missing out on a lot of great traffic if you’re only buying the term “shoes”, geo-targeted to Chicago, IL if you’re in the shoe business. There’s going to be some extra traffic available [...]