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Non traditional content from local websites – Blumenthal recapped by Ryan Pitylak

Posted by: Ryan Pitylak

Ryan Pitylak here covering Mike Blumenthal’s coverage of Google’s new Places functionality.

Google has been doing some pretty interesting stuff with their new Places pages. Although I was a bit unhappy with the Places pages at first, I’m starting to like them as I become used to them. Some of the new functionality, as [...]

Google Local Abuses Discussed

Posted by: Ryan Pitylak

Mike Blumenthal has been covering the abuses in Google Local performed by less reputable local search marketers. There are a few problems going on right now, but one that has raised a lot of attention is the hijacking issue.

One way of dealing with this issue is clearly through litigation. A woman [...]

Google Personalizes Search For Everyone

Posted by: Ryan Pitylak

Google will be personalizing search for everyone. This is a pretty major shift from the account-based personalization. This is certainly a major change from the original method of personalizing search results, and will be difficult for search marketers, but it’ll certainly create a better environment for the end user.

Google Adds Breadcrumbs to Search Results

Posted by: Ryan Pitylak

This is an interesting addition to Google Search Results.

Clickable breadcrumbs for select websites.

Geo-Targeting PPC

Posted by: Ryan Pitylak

SearchMarketingNow is writing about geo-targeted PPC. Geo-targeted PPC is great, assuming you have a geo-targeted product.

However, you’re potentially missing out on a lot of great traffic if you’re only buying the term “shoes”, geo-targeted to Chicago, IL if you’re in the shoe business. There’s going to be some extra traffic available [...]