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Local Social Media Marketing by Ryan Pitylak

Posted by: Ryan Pitylak

By Ryan Pitylak

Local social media marketing was recently covered by one of our bloggers over at Outrank.com. It’s important to realize that social media marketing isn’t the right tool for all local businesses. It takes a fairly loyal following to show interest in your local business. Examples of businesses that attract [...]

Google Changes

Posted by: Ryan Pitylak

Google made a major change last week around radius of service area. This means that you could be in a neighboring city and get ranked in a major city next door. I’m a bit skeptical about whether customers will actually rank well in these adjacent cities, but we’re doing a ton of testing [...]

Non traditional content from local websites – Blumenthal recapped by Ryan Pitylak

Posted by: Ryan Pitylak

Ryan Pitylak here covering Mike Blumenthal’s coverage of Google’s new Places functionality.

Google has been doing some pretty interesting stuff with their new Places pages. Although I was a bit unhappy with the Places pages at first, I’m starting to like them as I become used to them. Some of the new functionality, as [...]

Google Local Abuses Discussed

Posted by: Ryan Pitylak

Mike Blumenthal has been covering the abuses in Google Local performed by less reputable local search marketers. There are a few problems going on right now, but one that has raised a lot of attention is the hijacking issue.

One way of dealing with this issue is clearly through litigation. A woman [...]

Google Personalizes Search For Everyone

Posted by: Ryan Pitylak

Google will be personalizing search for everyone. This is a pretty major shift from the account-based personalization. This is certainly a major change from the original method of personalizing search results, and will be difficult for search marketers, but it’ll certainly create a better environment for the end user.

Google Adds Breadcrumbs to Search Results

Posted by: Ryan Pitylak

This is an interesting addition to Google Search Results.

Clickable breadcrumbs for select websites.

Geo-Targeting PPC

Posted by: Ryan Pitylak

SearchMarketingNow is writing about geo-targeted PPC. Geo-targeted PPC is great, assuming you have a geo-targeted product.

However, you’re potentially missing out on a lot of great traffic if you’re only buying the term “shoes”, geo-targeted to Chicago, IL if you’re in the shoe business. There’s going to be some extra traffic available [...]