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Google Adds Breadcrumbs to Search Results

Posted by: Ryan Pitylak

This is an interesting addition to Google Search Results.

Clickable breadcrumbs for select websites.

Geo-Targeting PPC

Posted by: Ryan Pitylak

SearchMarketingNow is writing about geo-targeted PPC. Geo-targeted PPC is great, assuming you have a geo-targeted product.

However, you’re potentially missing out on a lot of great traffic if you’re only buying the term “shoes”, geo-targeted to Chicago, IL if you’re in the shoe business. There’s going to be some extra traffic available [...]